Judging is GOOD
What is feedback and why is it important? Effective feedback builds trust in relationships, prevents problems escalating into conflict,...


Types of Distorted Thinking
Filtering: focusing on and magnifying the negative details while ignoring (filtering out) the positive in a situation. A person will...
TRACK FIVE Beethoven, Piano Sonata No. 32, Op. 111, Second Movement Garrick Ohlsson, Piano
A word about time. Because it’s important. Space is nothing without time. Time is a buffer. A safe space in between stuff happening....
br5in
Whenever we personally attempt to get an individual we already know to change their behavior, the situation is potentially...
Language Camouflage
Let’s take a look at the rest of that Bill Bernbach quote. "At the heart of an effective creative philosophy is the belief that nothing...

Br4in
Bill Bernbach was a gifted, intuitive persuader and the father of the creative revolution in advertising. He said, “At the heart of an...

Act vs Behavior vs Attitude
Scholars have said attitude is the key target of persuasion. Persuasion attempts are indeed often designed to change our attitude toward...