br5in
Whenever we personally attempt to get an individual we already know to change their behavior, the situation is potentially...
Language Camouflage
Let’s take a look at the rest of that Bill Bernbach quote. "At the heart of an effective creative philosophy is the belief that nothing...
Br4in
Bill Bernbach was a gifted, intuitive persuader and the father of the creative revolution in advertising. He said, “At the heart of an...
Act vs Behavior vs Attitude
Scholars have said attitude is the key target of persuasion. Persuasion attempts are indeed often designed to change our attitude toward...
brain 2
A vividly described outcome seems more likely than a blandly described outcome even if the vivid details have no real effect on...
brain 1
We have two different ways of thinking: (1) the automatic system—our nonconscious mental processes, and (2) the reflective system—our...
abuse3
A verbal abuser will accuse his partner of some wrongdoing, blaming his partner for his anger, irritation, or insecurity. Following are...